The very word or correlation between the subject matter of this post seems to have a different implication and appeal to the corporate houses be it the retail or wholesale industry, There used to be a time when social media had some sort of value. Now it just seems like a hoopla of humbug campaigns. From past couple of months we have been observing influencers promoting brands in same categories without a proper subject matter but by playing it safe by having a gap of few days, a week or a month to promote multiple yet interlinked campaigns

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